You, Me & Tuscany: Immersive Dining Experience
BRIEF
Universal Pictures approached Taste Film to support the UK release of You, Me & Tuscany.
With the film set in Tuscany and centred around food, romance, and culture, the objective was to:
Drive awareness and excitement ahead of release
Deliver an influencer-led screening event
Bring the film’s culinary and cultural themes to life
APPROACH
We proposed a premium, immersive influencer screening that elevated the traditional cinema experience into a fully sensory event that brings a "taste of Tuscany" to the event.
Host an exclusive screening at Selfridges Cinema, transforming the space into a Tuscan escape.
Guests are welcomed into a curated Tuscan atmosphere:
Immersive grazing station inspired by Tuscan market stalls
Italian wine tasting experience
Live guitarists performing classic Italian music
This created a social-first environment, designed for organic content capture and influencer storytelling.
Following the reception, guests enjoyed a private cinema screening of the film accompanied by a 7-course Taste Film menu, inspired by key moments in You, Me & Tuscany and traditional Tuscan cuisine
OUTCOMES
Delivered a highly shareable, premium experience beyond a standard screening
Encouraged organic social content through visually rich, interactive moments
Positioned the film as a lifestyle and cultural experience, not just a release
Testimonial: We loved working with Taste Film on a partnership screening of YOU, ME & TUSCANY. The team were organised and friendly throughout the process, with a real enthusiasm for the film and an innovative approach to the menu. Both attendees and key stakeholders were delighted with how well it played.
