The Bear Season 2 UK Tour
BRIEF
In celebration of The Bear Season 2, Disney+ and FX partnered with us to create an immersive dining experience blending storytelling, cuisine, and cinema.
APPROACH
2022: Exclusive preview screening of Episodes 1–4 for press and influencers ahead of the Season 2 launch.
2023: We took The Bear Taste Film experience on the road to Cardiff, Manchester, and Glasgow with top UK restaurants, inviting consumers and creators to relive the show’s culinary world and reignite buzz ahead of Season 3.
OUTCOMES
The activation sparked nationwide engagement, earning coverage in The Hollywood Reporter and across social platforms, while bringing this fun and immersive experience to audiences in four key cities. The instagram competition with Disney+ UK generated 8K likes and 2K+ comments.
