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Le Creuset x Wicked
BRIEF
We partnered with Le Creuset to launch its Wicked limited-edition collection with a cinematic dining experience that brought the magic of Oz to life.
APPROACH
Through a competition with London on the Inside, we welcomed consumers to join content creators for a Taste Film screening where dishes were served in Le Creuset cookware, blending product and storytelling in a way that was both functional and fantastical, and bringing together an audience of engaged consumers and influential creators.
OUTCOMES
The activation sparked thousands of organic interactions, glowing sentiment, and major buzz surrounding the launch of the Le Creuset x Wicked Stoneware.
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