Babybel x Stranger Things: The Hellfire Club
BRIEF
To build a fully immersive Taste Film experience for the launch of Babybel Hellfire, a limited-edition spicy cheese inspired by Stranger Things’ Hellfire Club.
APPROACH
Through immersive activities, guests became initiates of the Babybel Hellfire Club embarking on an interactive journey filled with themed food, puzzles, interactive live performances, and cinematic storytelling before a screening of Stranger Things. Blending Babybel’s playful energy with the show’s dark nostalgia. The event transformed the caves into the Upside Down.
OUTCOMES
By bringing content creators, fans, and media together in a fully realised world, we transformed Babybel Hellfire into more than a product launch, it became a cultural moment that connected audiences through storytelling, experience, and fandom.
